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Emma Watson lectures fans on how their clothes are bad for the climate

The Harry Potter actress has been an upstanding activist for women’s rights. Now she’s found a new passion; climate change.

It’s hard to believe that Hermione Granger is about to turn 30. The world watched her change from a 10-year-old know-it-all witch into adult political activist. We’ve heard her speak at the UN, now she’s on Instagram letting people know the impacts their clothes might have on the environment.

Did you know?

Emma Watson posted a selfie of herself lounging in her sofa in a brown cashmere turtle neck sweater with a very long, sponsored, message about an app that helps calculate the overall carbon footprint of your wardrobe.

“Our closets impact the planet and climate more than you might realise,” Emma Watson wrote on Instagram while promoting thredUP.

What is thredUP?

thredUP is a climate conscious online thrift store that helps people buy and sell used clothes, including top tier brand names, at a great prices while saving the planet.

View this post on Instagram

#ad Our closets impact the planet and climate more than you might realize, which is why I am proud to partner with @thredUP to launch their new Fashion Footprint Calculator (link in bio!) They created an easy to use tool, and I’m so excited to help people discover the carbon impact of their wardrobes, and steps you can take to lighten your fashion footprint. They’ll tell you what your fashion footprint is equivalent to a number of flights, exactly how many pounds of CO2 it produces and how you fare compared to an average consumer. Small changes, such as thrifting instead of buying new, supporting sustainable brands, and air-drying your clothes, can make a HUGE difference. My friends at @goodonyou_app are also included in the directory at the end of the quiz, where you can get more info on the impact of your fashion choices. Also, if you don’t know @thredUP, they are one of my favourite online thrift stores. They make it incredibly easy to find any brand and style secondhand at up to 90% off est. retail, from high street brands to some of my favourite designers. I love their mission to inspire us to think secondhand first and create a more circular fashion future. (P.S. they are just shipping to U.S. and Canada currently, but the Calculator is available to everyone!) Find out your fashion footprint by clicking the link in my bio, or heading to thredup.com/quiz to make a difference for the planet! #fashionfootprint ❤️??

A post shared by Emma Watson (@emmawatson) on

“Fashion is one of the most polluting industries in the world behind oil. 
That’s a lot of dirt on our backs. If fashion helps us express who we are and 
what we stand for, then our clothing choices matter. It matters that we throw 
26 billion pounds of clothing into global landfill every year,” the about us section of thredUP reads.

Isn’t it a little rich lecturing people on how their clothes are bad for the environment while wearing cashmere?

Is cashmere bad for the environment?

Cashmere is one of the most expensive and luxurious fabrics available in fashion, and although it not technically bad for the environment due its longevity, some consider it very unethical.

Emma Watson at UN

Emma Watson from clothes to climate change.

Animal rights groups have slammed the use of cashmere products. This is because goats have very little fat on their bodies, and can freeze to death if shorn in mid-winter (when the demand for their wool is highest).

Has Emma Watson piqued your interest in climate change while inspiring you to be more climate conscious when buying clothes? Let us know in the comments below.

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