Spotify will be delivering video content to users later this year and has already approached big YouTubers for exclusivity deals. Could they take on YouTube in 2021?
YouTube is not the platform that it used to be. It’s favouring mainstream Hollywood talent instead homegrown talents, and, as a result, many of the OG YouTubers are looking for better alternatives.
YouTube used proudly support independent content creators and news sources and — in many regards — revolutionised media by doing so. Figuratively speaking, YouTube is to legacy media what Netflix was to Blockbuster video.
Unfortunately, due to a deluge of controversy and manufactured outrage generated by sensationalist media, YouTube caved to the demands of dying relevance of the mainstream and started penalising original content creators on their platform.
Original YouTube channels would have their monetisation either limited or completely turned off for merely discussing topics that were perceived to be controversial by legacy media. The same standards, however, were not set for the mainstream. Regardless of facts, dangerous misreporting by the mainstream media would be fully monetised and recommended the platform.
YouTube’s new ‘policy guidelines’ has been the final nail in the coffin of thousand of, once extremely popular, channels. And now many content creators are afraid to publish to YouTube for the fear of being struck down by the platform.
Joe Rogan hosts the largest podcast in the world and even he’s been effected by YouTube’s new rules; he’s been demonetised, censored, and hit with false copyright claims… and YouTube have done very little to help him in this regard.
Joe Rogan (Joe Rogan Experience Podcast) leaves YouTube and signs exclusive contract with Spotify.
YouTube is slowly losing its relevance on the internet as more creators are now looking for alternative platforms to publish too. And although there are several decent video hosting platforms out there, nothing comes close to offering the same engagement level, exposure, nor final incentive as YouTube does. This is reportedly about to change.
Joe Rogan has confirmed that he has signed, what is rumoured to be mult-million dollar, contract with Spotify that grants the audio streaming giant full exclusivity to all of his podcasts starting in September, 2020.
Spotify also confirmed that the entire Joe Rogan Experience podcast catalogue will be available in its classic video form proving that the audio streaming tycoon is about to dip their toes into video stream.
Spotify setting up to compete against YouTube 2021 with its own video streaming service.
Joe Rogan is reportedly the first of many exclusivity deals that Spotify will be penning for larger creators in the coming year. It is also rumoured that by the end of 2021 the video streaming service will be available for all artists.
Spotify is already a means for which artists can monetise their content. And although, for the time being at least, it is only available for musicians and podcasts… this may become a platform for commentators and all kinds of content creators.
Do you think Spotify should challenge YouTube has the primary platform for video sharing? Let us know in the comments below.